Frequently Asked Questions

No, coaching is not therapy. While we may touch on sensitive issues during our sessions, coaching is focused on helping you move forward rather than analysing the root cause of past challenges. As a certified Mental Health First Aider, I can signpost you to appropriate services if needed, but coaching should not be seen as a substitute for therapy.

My coaching packages last up to three months, giving you the space to achieve meaningful progress. Longer-term coaching is also available for those who would like extended support. For a quick focus on a specific challenge, you can book one-off sessions through MySalesCoach.

While I can coach anyone on most topics, my expertise lies in helping professionals in the tech, marketing, and sales sectors. I often work on career transitions, improving workplace performance, and navigating challenges unique to high-pressure environments.

I work with professionals across all career stages, including early-career talent, sales and customer success teams, engineers, and C-suite executives. My clients are typically in the tech sector but come from a variety of backgrounds.  I deep believe in democratising access to coaching, so coach executives and entry-level alike. 

Sales coaching is a key part of my practice. I support sales professionals with:

• Navigating career transitions and settling into new roles

• Developing tactical deal strategies

• Building consistency

I’ve worked in direct sales, partnerships, and sales enablement for hypergrowth SaaS companies, so I understand the challenges sales professionals face.

I’m methodology agnostic, meaning I tailor my approach to your needs. That said, I often lean on MEDDPICC to probe deals and ensure alignment with key decision-making criteria.

I’m a certified Clarity Coach, having trained with Jamie Smart during an in-depth nine-month programme. I also hold two business coaching certificates from Bayes Business School at City University.

As part of the Clarity Coach Tribe, I take part in regular CPD, including weekly calls and workshops.  I've recently completed the Grant Program for Positive Intelligence.

I’ve accumulated thousands of coaching hours. As a full-time professional development coach for a leading software bootcamp, I supported up to 90 individuals at once. My role involved guiding career transitions, achieving milestones, and building habits for success in new domains.  I've had private and in-house clients in my role since.

A Chemistry Call is a complementary, informal conversation where we explore your goals, challenges, and whether coaching is the right fit for you. It’s not a coaching session but a chance to get to know each other and understand how we might work together.

Coaching is ideal if you’re ready to take action but need clarity, structure, or accountability to move forward. My clients often feel stuck, uncertain about their next steps, or want to maximise their potential. If that sounds like you, let’s chat during a Chemistry Call.

Yes, I provide light-touch support between sessions, such as email or chat check-ins, to help you stay on track. This ensures you have the accountability and encouragement you need throughout the coaching process.

By default, coaching sessions are held online via Google Meet, I can use an alternative platform like Zoom or Teams. This makes it convenient and flexible, no matter where you’re based. I’ll provide you with all the details after booking.

I do have some clients which I meet face-to-face in London.

I ask for 48 hours’ notice if you need to cancel or reschedule a session. Sessions cancelled with less notice may be charged unless there are exceptional circumstances.

While results vary based on your goals and commitment, clients often report greater clarity, confidence, and actionable plans. Whether it’s finding a fulfilling career path or closing complex deals, we’ll work together to ensure measurable progress.

My coaching philosophy is rooted in Three Principles (3P): mind, thought, and consciousness.

I believe that you already have the answers within you. My role is to create a calm and reflective space where you can reconnect with your inner wisdom. Through conversation and exploration, I help you uncover insights and clarity, unlocking the potential for profound and lasting change.